I’ve just come accross a very cool mini brand from Amsterdam. There’s nothing fancy about it and if plain isn’t your thing then you won’t have a clue why I’m raving about Gray Label but if you do, yeh …you’ve understood! 😉
The brand is designed by Emily Gray, for babies and kids aged zero to eight.
The collection consists of a year-round line of quality basics that are contemporary yet timeless & unisex, with seasonal additions. Only the softest 100% organic fabrics available are used, to ensure everyday comfort and practicality.
This is simplicity at its best, in a world that is overloaded with bright colours, ‘cute’ teddies (yuk!) and busy prints on shirts. Gray Label focuses instead on colours and designs that make grown-ups a bit envious.
Here are my top picks: